PRIDE 2023
Creating Inclusive, Affirming Toileting Spaces at UK Pride Events.
THE FULL STORY
THE STORY SNAPSHOT
- Event: Bristol Pride & Brighton Pride
- Location & year: Bristol & Brighton, 2023
- Audience size / footfall: 270,000
PEEQUAL units installed:
- Bristol Pride: 18
- Brighton Pride: 60 (across 4 locations)
Key outcomes:
- Safe, inclusive toileting spaces welcomed by women, trans and non-binary festivalgoers
- High visibility and demand at two major Pride events
- Strong positive sentiment and emotional connection from users
- Seamless integration into busy, high-energy Pride environments
THE PROBLEM:
Pride events bring together large, diverse crowds in spaces that celebrate identity, self-expression, and inclusion. Yet temporary toilet provision often fails to reflect these values: particularly for women, trans, and non-binary people who need privacy, dignity, and safety when using shared facilities.
Queues, discomfort, and poorly designed temporary toilets can create unnecessary stress in spaces that should feel affirming and welcoming. Organisers also need solutions that support high footfall while maintaining a positive atmosphere across multiple locations.
Pride needed toileting infrastructure that could:
- Operate effectively at scale without disrupting the flow of the event
- Support inclusivity in practice, not just in messaging
- Create safe, calm spaces within busy festival environments
THE SOLUTION
Bristol Pride
PEEQUAL installed 18 urinal units, each marshalled by friendly, trained staff to help maintain a safe and supportive environment for users.
Alongside the physical infrastructure, PEEQUAL provided guidance on inclusive on-site language and signage. Units were clearly marked:
“PEEQUAL Urinals – for those who squat when they pee.”
This wording was deliberately chosen to centre function rather than gender, creating clarity while avoiding exclusionary language.
Additional on-site posters outlining PEEQUAL’s values reinforced the commitment to inclusion, dignity, and safety, making the intention behind the design visible as well as practical.
The presence of marshals helped ensure:
- Clear guidance for first-time users
- A calm, respectful atmosphere
- A space where everyone who squats to pee could do so comfortably and in peace
Festivalgoers responded strongly to the combination of inclusive design and intentional language.
Brighton Pride
Later in the festival season, PEEQUAL supported Brighton Pride, the UK’s largest Pride event.
- 60 urinal units installed
- Distributed across four locations within Preston Park
- Including a site positioned close to the Main Stage, reducing time away from performances
As at Bristol, inclusive signage and values-led messaging were displayed prominently across locations.
This multi-location deployment demonstrated PEEQUAL’s ability to scale across complex event layouts while remaining visible, accessible, and aligned with the values of the space.
“We have loved having Peequal at Bristol Pride over the last 2 years. It’s made a noticeable difference to our toilet queues, and we love how inclusive they are. It’s great to have a team on hand for any servicing and explanations , the team is so professional and welcoming.
We were so excited when they suggested NPK come to site to collect the Urine to turn it into useful fertiliser for farms in the southwest. Sustainability is really important to us so it was fantastic to be able to achieve this.”
Eve Russell, Festival Director
PLANNING A FESTIVAL OR PUBLIC EVENT WHERE INCLUSION TRULY MATTERS?
Talk to us about how PEEQUAL can help create safe, dignified and welcoming toileting spaces at scale.
