A big year for us! Find out why that’s the case below…

Three smiling women standing confidently in front of a colourful Peequal urinal setup, with one seated on the blue base, another crossing arms wearing a blue jacket, and the third with hands on hips in red trousers.



We found out the cost of building stillages (what we transport all the PEEQUAL unit parts on) – far too expensive for a start-up business to pay for! So what did we do? We made them ourselves. That is, co-founder Amber put things in motion to weld this steel herself. 


We collected the latest design of PEEQUAL urinal units from the manufacturer. Three of us also passed our forklift training courses just in time for the summer season! 


We started the season with our first sporting event, which just so happened to be one of the biggest marathons in the world… London Marathon! Over 1 and a half hours we estimate over 5000 women used PEEQUAL. Anyone who’s done a race like that before will tell you how much of a game changer it is to not have to queue for the loo. Women told us this on the day, too! 


A PEEQUAL summer! Festival season has sadly come to a close but we want to say how grateful we are for all of the continued love and support🧡 it has been a blast! #peequal #fyp #foryou

♬ i know the end x scott street – ⠀


We began collaborating with a government-funded team researching how to transform the urine we collect in our urinals into fertiliser! We also invested in a new trailer to help us deliver PEEQUAL units to smaller events over the summer.  


Our busiest period of the year! PEEQUAL was at 15 events over the summer, engaging with thousands of women. We were supported by 15 paid workers and over 10 volunteers. Several of our TikToks went viral and we were written about by the Times and the Telegraph. To top it all off we were interviewed by the BBC at Greenbelt! 

By the end of this period, customers were already contacting us to book in again for 2024 — including Glastonbury! 


We had a well-deserved rest after absolutely smashing festival season!


We went to The Showmans Show, connecting with customers and potential distributors who loved the PEEQUALs, telling us “It’s a no-brainer” to have them at their events. 

Based on feedback we gathered over the summer, we started work on improving the design once again. We’re developing an occupancy indicator to tell users whether a facility is being used or not. The aim is to roll this out in 2024! 


We’ve been interviewing design engineers and design consultants to help us develop PEEQUAL for mass scale up and distribution. We were accepted onto an Innovate UK Edge scheme, which is funded by the UK government and means we’ll be put in contact with experts in fields like international manufacturing — very useful for our upscaling efforts!

December saw our founders interviewed on BBC Radio 4’s ‘You and Yours’ programme; a fantastic way to end a successful year for PEEQUAL!